The Fresh Approach

Tantalise your tastebuds and find out what’s cooking with this totally new Ellerslie Flower Show exhibit – a real celebration of all things edible from seed to harvest. 

Ellerslie Flower Show 2005 is focused on horticultural design, landscape design and construction, art and fine cuisine, and this year, the edible garden is set to take a big slice of the action.

The Foodtown and Woolworths Marquee will be where garden party meets gourmet delights – a larger than life 64sqm marquee celebrating fresh fruits and vegetables and fine cuisine, with stunning feature displays and new product releases for visitors to taste and sample.

Fruit and vegetables have been under-represented at the Show in past years, making the Marquee a fantastic opportunity for visitors hungry for innovative foods and ideas. As a silver sponsor of the Show, Foodtown and Woolworths will treat marquee visitors to tastings in a food festival environment, with experts providing one-on-one tips and advice on preparation and serving. 

Gardening has become the second highest leisure pastime across all cultures, therefore making the edible garden a significant part of people’s lives, helping them to focus on healthy eating and the benefits of growing their own produce for consumption. Richard Umbers, managing director of Foodtown and Woolworths parent company Progressive Enterprises, says the marquee displays will add an interesting culinary twist to the event.

“We’re delighted to be able to bring our passion for food to the Show” says Richard. “The Ellerslie Flower Show is a premium brand that is all about quality and innovation; attributes that Foodtown and Woolworths also represent.”

A feature display created in The Fresh Zone by Design Director Karen Lowther is sure to get the tastebuds tingling and the head spinning with fabulous new ideas to take home. Produce on offer in the Fresh Zone will include everything from the freshest and softest bread rolls, spicy fruit buns and baps, to pecan nuts, blackberries, blueberries and strawberries. Fine cuts of meat including lamb racks, sirloin steak and delicious Italian sausage are also part of The Fresh Zone.

Grab your tickets to the Show from Foodtown and Woolworths stores and be sure to check out The Foodtown & Woolworths Marquee – we guarantee it will be a true sensation for your senses!